Digital marketing spending is poised to increase by 13.9%in 2023 to reach USD 297 billion in the US. At Instamart, we define Ad performance as the steps and processes required to enhance how online campaigns perform to increase profits and maximize business potential. With the ongoing trend, businesses are obliged to embrace Ad performance and optimization to remain competitive. Therefore, the continued resilience and growth observed in digital marketing are characterized by changes in:
1. Affiliate marketing
2. E-commerce platforms
3. Social media
4. Search engines
5. Video
6. Email and;
7. Display in Search Engines
While the growth in each of the highlighted categories will vary considerably, the success of the Ad campaigns
depends on four factors. as follows:
Ad Performance and Optimization success factors
The right Audience.
Ads that target the right audience results in higher success rates. According to a Surveys, the likelihood of customers searching for specific brands stands at 155%.
Personalized messaging and content.
Personalized content is the magic to grab customer attention. In the U.S. Notably, 88% of marketers reported improved performance due to personalization. Further, 83% of the customers are willing to share their data to enable personalized experiences.
It is our responsibility to take you through every step to ensure your visitors are not only treated differently but also feel valued.
Using the right tools and platforms
An overwhelming number of digital tools are available in the market. However, not all can be good for your budget and team. Instamart is specialized
in supporting businesses to make the right decisions for tools and platforms.
Reducing the cost of acquiring customers.
Customer acquisition costs entail the resources that businesses use in marketing campaigns, advertising, and social media strategies. The total cost of marketing divided by the number of new customers acquired is the approach to calculating customer acquisition costs. Some of our proven approaches such as retargeting customers, improving customer retention, and enhancing your sales funnel.
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